ACE 2025

Welcome to ACE 360 Music Deal: A High-Stakes Global Journey for Music, Innovation & Deal-Making. ACE 360 Music Deal –  Spade Game Show is an invitation & selection-based international program that brings together music creators, business professionals, AI innovators, and industry leaders to compete in high-impact creative and business challenges across continents. 

The journey starts in Dubai, a global hub strategically connected to major creative markets worldwide, where participants engage in music innovation, business deal-making, and industry-driven challenges. From there, The Spade Game Show moves to selected key locations across different continents, culminating in the final event—ACE 2025—back in Dubai.



ACE 2025 redefines the traditional trade fair with a fully equipped Studio Booth for live recording, music production, and content creation. It acts as a hub for film scoring, sync licensing, product launches, and networking across music, AI, media, and digital innovation.

Supported by:

ACE 360 MUSIC DEAL

ABOUT

The journey culminates in the ACE Musicathon and Content Marketplace this October, highlighting innovative projects and collaborations. Join us in shaping the future of music and film! Discover, engage, and find inspiration!

ACE 2026 is an initiative focused on advancing excellence through collaboration and creativity, emphasizing sustainability and inclusivity. Join experts and passionate individuals for workshops, discussions, and networking to gain valuable tools for the future. Be part of this transformative journey!

Discover 360 Music Deal, offering comprehensive support and resources for artists to thrive in the industry, maximizing their creative potential and financial success. Unleash your music's full potential!

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WHY DUBAI

Dubai boasts exceptional hotels, and our goal is to leverage the synergy between music and hospitality.

Dubai is a global entertainment hub, known for its world-class venues, luxury hospitality, and vibrant music scene. With top artists, cutting-edge studios, and premier events, it continues to shape the future of entertainment.

The Theatre of Digital Art at Madinat Jumeirah offers a unique blend of immersive visuals, cutting-edge sound, and a dynamic space for music, film, and multimedia experiences.

Dubai is a major global travel hub, with direct flights from key cities across Europe, Asia, Africa, and the Americas. Served by leading airlines through Dubai International Airport (DXB) and Al Maktoum International Airport (DWC), the city offers seamless connectivity, making it easily accessible from anywhere in the world.

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